About Us

    Sweet Connection The Gluten-Free Kitchen was established in Dubai in 2012 with the motto of providing food and snacks that are Nutritious, Tasty, High-Quality, and Affordable.

    All our products are crafted in-house at our internationally-certified (ISO, HACCP, and Coeliac UK) production facility located in Jebel Ali, Dubai. Operating under the trade license "Sweet Connection The Gluten-Free Kitchen" (license no. 664559), we take pride in being the first registered gluten-free company in the UAE since January 25, 2012.

    Our signature artisan gluten-free Seed Crackers are made with nutrient-dense seeds and come in a variety of flavors, including Rosemary, Onion, and Sesame Seed. These crackers are perfect for solo snacking or paired with dips, spreads, or cheese. We also offer a variety pack that includes all our flavors.

    Our Fresh Bakes range offers a guilt-free selection of donuts, tarts, savory muffins, cakes, and bread, all made with healthy ingredients. These are ideal for a quick breakfast or snack on the go. Catering to various dietary needs, our products are gluten-free, keto-friendly, vegan, non-vegan, paleo, high-protein, and peanut-free, making them suitable for people with allergies or specific nutritional requirements.

    We maintain the healthiest production processes to retain maximum nutrition in our products. For instance, we avoid using gas burners in our kitchen, opting instead to bake or blend our ingredients, ensuring our products are flavorful and nutrient-rich. We use high-quality, natural ingredients and steer clear of artificial sweeteners, preservatives, and colors.

    Our philosophy is rooted in simplicity and honesty, using only the finest ingredients and innovative techniques to create healthy and delicious food options. We are committed to making healthy food accessible to everyone and strive to offer our products at affordable prices without compromising on quality.

    In January 2023, Sweet Connection and the Chilly Date brand joined the Vitallea Group, expanding our nutritional offerings. With the addition of over 75 new products and a new 1,000 sqft production facility, our total production space now spans 1,850 sqft, fully HACCP and Gluten-Free certified. Discover more at www.vitallea.com.

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    Orders $50 or more


    Gluten-free | Vegan | Nut-free

    Easy & Affordable

    Healthy food at superb prices!

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    Versatile & fast delivery options